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Our Business Philosophy
The objective of our business is to provide a high quality product and reliable service for our customers. We hope you
will enjoy visiting our web site and using our products as much as we enjoyed providing them for you. The reason why our main
logo is the checkered box is not only to represent our start in local barber shops, but they represent the interconnection
of our products, places, prices, and promotions to
make up our marketing mix.
OurPromotions
You can find INSTANTFRO ads almost anywhere! We advertise on t.v. channels such as BET, MTV, and VH1. You can also find
our ads in hair care magazines and young male magazines. Our slogan: "WE'VE GOT YOUR FRO, BRO!"
Definitions
Target Marketing- is focusing all marketing decisions on a specific group of people you want to reach.
Marketing Mix- consists of the four P's product, place, price, and promotion.
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Target Market
Our main target market are young males, between the ages of 13 and 25, that are active, social people. We also target
people that are "hip" or "cool," who keep up with the new age Hip-Hop culture. Hair types for our product range from curly
hair to cotton-like nappy hair. We make our products affordable to people of all income ranges, but are mainly targeted at
middle income range people.
Our Four "P's"
Product- the reason why we came up with Instantfro is simply because we knew of many people who would
like an afro, but didn't have one because of the time and care it takes to grow and manage one.
Price- the reason why Instantfro products are so affordable is because we want any who would like to
have an afro be able to afford it.
Promotion- the reason why we advertise on channels such as MTV and BET, and in certain magazines is
because the people who watch those channels and read those magazines are our target market.
Place- the reason why you can buy Instantfro products in the places that you can is because . . . where
else would you get them!?!
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